3CPO Posted October 31, 2007 Report Posted October 31, 2007 Brave new welt http-~~-//img246.imageshack.us/img246/1525/bmw37285deb0gh3.jpg BMW's new cathedral-like building in Munich evokes perfect German families with toothpaste smiles singing company songs, says Jonathan Glancey "This unique building", says BMW, "is one of the first examples of a new generation of communications buildings for the 21st century." And, I suppose it is. A great metal cloud of a building, BMW Welt rises alongside the 3-series car factory, together with the Bavarian car-maker's distinctive 1970s headquarters, its company museum - and, across the road, the wave-like roof of the 1972 Olympic Stadium. Today, the first of what are expected to be 45,000 new BMW buyers a year will venture into this epic building to collect their gleaming new cars and to while away their special day in the steely arms of the mighty Bayerische Motoren Werke AG. Here, the faithful will be immersed in a baptism of corporate beneficence and culture. Blessed by Munich's Roman Catholic clergy last week, BMW Welt is a cathedral to public relations, a shrine blazing with the company's slogan: Freude am Fahren (joy in driving).Ler mais... Fonte: Guardian Quote
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.