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Mustang Makeover - um novo logotipo

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Mustang Makeover



O símbolo da Mustang, marca mítica pertencente ao universo da Ford, foi recentemente renovado. Na preparação do lançamento do novo Mustang em 2010 o cavalo do símbolo foi alterado para ter um perfil mais agressivo e veloz.

Nas palavras do designer responsável, é "um cavalo mais cinzelado e de aspecto mais selvagem, levantamos a cabeça para o fazer mais orgulhoso e direccionamos o pescoço na orientação do vento para incutir mais velocidade e equilíbrio."


O antigo e o novo e sobreposição das duas imagens

Imagem colocadaImagem colocadaPONY GETS NEW LOOK FOR 2010 FORD MUSTANG, HINTS AT MORE CHISELED LOOK OF UPCOMING MODEL



A stronger, more dynamic pony badge with defined edges and crisper forms in a subtly toned tinted-chrome finish will charge across the grilles of the V-6 and GT versions of the 2010 Mustang

  • More-muscular, faster-looking Mustang pony emblem enhances grilles on new 2010 models.
  • New Mustang pony badge highlights attention to detail in design of new Mustang, which will be revealed later this year.
DEARBORN, Mich., Aug. 27, 2008 – Curious about what the 2010 Ford Mustang looks like? Its new pony badge offers a clue. Like the upcoming restyled Mustang, the new pony is more defined, more muscular and sure to catch the eye of Mustang enthusiasts.


“It’s just a faster-looking steed,” said George Saridakis, Design manager for the 2010 Mustang.

A stronger, more dynamic pony badge with defined edges and crisper forms in a subtly toned tinted-chrome finish will charge across the grilles of the V-6 and GT versions of the 2010 Mustang. For the first time, a black-chrome version of the Mustang pony badge will be available on the new GT grille.

“We wanted to give the Mustang pony a more realistic feel,” said Douglas Gaffka, chief designer for the 2010 Mustang. “We lifted the head to make the pony more proud, tipped the neck into the wind to give it a feeling of greater speed and better balance.

“It’s more chiseled and more defined and looks more like a wild horse,” Gaffka added. “It’s more realistic in terms of proportion to an actual Mustang.”
Senior Designer Rick Howard spent hours researching images of horses and understanding their appearance in natural, wild settings. That effort, along with his personal riding experience, helped bring forward the design of the Mustang pony badge.

Like the Mustang itself, which was revealed at the 1964 New York World’s Fair, the Mustang emblem has a proud heritage. The original Mustang logo was drawn by Phil Clark for the Mustang I. The Mustang logo then was refined for the Mustang II in 1974 by Charles Keresztes, a former member of Hungary’s Olympic equestrian team. The pony continued on the front grille through 1978 when it was replaced by “FORD” in block letters through 1982. The iconic Ford Blue Oval graced the front of Mustangs through 1993. The pony emblem returned in 1994 with some refinements. The logo was updated again in 2005.
For Howard and the team, creating the new badge was a labor of love.

“We’re very much concerned with detail and precision in our cars at Ford, and that includes the art we do,” Howard said. “We want our Mustang pony badge to be as good as the rest of the car.”

Link:
http://media.ford.com/newsroom/release_display.cfm?release=28950

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